Thursday 14 June 2012

Booth babes at E3, are they bad for business now?

http://penny-arcade.com/report/editorial-article/banning-e3-booth-babes-isnt-good-manners-its-good-business
Great article about the shift in demographics for the games industry, and why aiming your promotion entirely at men and playing to stereotypes could be alienating female gamers and harming your business/sales.

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